One true sports legend, one self-proclaimed sports legend, and many, many green stockings.
Following Mountain Dew spokesperson Dale Earnhardt Jr.’s NASCAR retirement, BBDO collaborated with David Gordon Green to introduce Dewey Ryder, the rambunctious new spokesperson portrayed by David’s longtime friend and collaborator Danny McBride.
The first spot saw Dewey bidding a not-so-somber farewell to the racing legend, while the followup, a co-direct with Chelsea’s Gregory Jacobs, saw Dewey tackling his first official race – and hopefully his last.
The spots were featured in Adweek, Little Black Book, The Drum and Fansided.
Role: Associate Producer
